Italy is HERE!

That’s what a dozen signs in front of proud displays of Kellogs cereal told customers in Preston Supermarket’s Bogdanovich Street branch. A recent shipment of “Italian” cereals such as varieties of Special K, All Bran, Frosted Flakes, Corn Flakes is the first of its kind in the Republic of Belarus and is certainly making waves in certain (very limited) circles. Each box is priced at approximately 13,500 Belarusian Rubles (7 USD) and is worth every Kopek if you’re a resident of Belarus who appreciates good cereal and is sick of buying Russian cereals such as Cosmo-Stars and Snow Flakes, which simultaneously taste kosher-for-Passover and look like cigarette ashes. Thanks to this latest shipment of Italian delicacies, Eritchka’s kitchen was filled with the melodious sounds of Pif Paf Pof (Eng. trans: Snap, Crackle, Pop) for the first time since her arrival to Belarus.

So if you’re an Italian living in Belarus and you’re missing the taste of home, drop by Preston Market and pick up a Kellogs box, because like the sign says, “Italy is HERE!” Before you rush to the check out line with your goods, be sure to check out the fresh home-made Polish-import pastas just across from the cereal section.